Reach beyond your existing followers
Taste-based recommendations and discovery of unfamiliar breweries introduce your beers to new drinkers. A brewery does not have to be a household name to be relevant to someone’s tastes.
For independent craft breweries
Reach new drinkers.
Show them where to buy.
Pourfinder is a craft beer discovery app that puts your beers in front of existing fans and people who have yet to discover you. Publish releases, build a following and connect interest in your beer with participating stockists.
Public testing planned for late 2026.
Target launch: Q1 2027.
Your beers. Your followers. Your next stockists.
Your business. The customer experience.
See how drinkers discover a release and find it.
Choose an example to see what you publish and how it helps a drinker decide what to try or where to go.
Get a new release onto drinkers’ wish lists.
Publish the beer and release date so followers and people discovering your brewery can find out about it before launch.
01 / Your business view
PourFinderBrewery portal
Prepare your beer release
BeerStatic · West Coast IPA · 6.8%
ReleaseYour chosen release date
PresentationArtwork, beer details and brewery story
Release prepared as coming soon
Add the beer, artwork and release date from your brewery portal. A coming-soon listing lets drinkers register interest before the beer launches.
02 / The drinker's view
PourFinderDrinker app
Coming soon
Static
Verdigris Brewing · West Coast IPA · 6.8% Discover the release and follow the brewery for relevant updates.
Explore the breweryA release announcement is not a stock confirmation. Participating venues confirm their own availability.
App preview using fictional demo content. Select a scenario to see both sides.
How it fits into your business
From a new discovery to a beer people can find.
Build interest before release day
Publish coming-soon beers with artwork and a release date. Drinkers follow your brewery or register interest in a beer, with release alerts for those who opt in.
Send interested drinkers to your stockists
Connect each beer with participating venues. Venue-confirmed availability and its last update give someone discovering your beer a clear next step towards buying it.
Bring people to your brewery events
Promote tap takeovers, tastings and meet-the-brewer sessions alongside your range. Reach followers and people exploring the event or the venue hosting it.
Understand what drinkers respond to
Follower, beer-interest and activity reporting shows which beers and announcements attract attention, so your next release or event starts with better information.
Build a following in new areas
Work with venues in an area you want to reach on a tasting, tap takeover or optional offer. An offer is agreed with the venue, not a condition of joining. Introduce your beer to local drinkers and give them a reason to follow your brewery and return to the stockist.
Signup offer
A signup offer is available for breweries joining Pourfinder. Contact us for the details.
Ask us about joining. An enquiry carries no payment or commitment.
Start a conversation
Bring your brewery to Pourfinder.
Help new drinkers discover your range, keep fans informed and show people where to find your beer. Talk to us about getting started and our signup offer.
- Send an enquiry using the form or email us.
- We explain the product, signup offer and options for your business.
- We discuss setup and joining for launch before any commitment.
Prefer a conversation? Email the team →
Before you join
A few things worth knowing.
Why use Pourfinder alongside social media?
Pourfinder connects interest in a beer with the next step: finding a stockist, checking venue-confirmed availability, choosing an event or viewing an offer. Drinkers can discover a business through beer, location and their tastes, as well as follow businesses they already like.
Can I use Pourfinder today?
Not yet. Public testing is planned for late 2026, with a target launch in Q1 2027. Register your business interest now to discuss joining.
What happens when I contact you?
We contact you to explain the product, answer your questions and discuss setup and the signup offer. Sending an enquiry does not start a subscription or guarantee a testing place.
Will it work with my stock system?
We discuss your workflow and POS or import requirements during onboarding, then confirm supported connections and any manual steps for your setup.
Do I have to run offers?
No. Offers are optional. Use Pourfinder for discovery, stock listings, followers and events without discounting. Venues choose whether an offer suits their business; breweries can arrange one with a willing venue to reach drinkers in a new area.
How are offers applied?
When you choose to run an offer, Pourfinder communicates its conditions. Your team applies it through your own till or staff process. Pourfinder does not change your POS prices or process the sale.
What does venue-confirmed stock mean?
The venue has confirmed that it stocks the beer, with the last update shown to drinkers. A brewery saying it supplied a venue is a separate signal, not proof that beer is still in stock. Availability can change between an update and a visit.
We have a brewery and a taproom. Can we do both?
Yes. Use the brewery form and tick that you also operate a taproom or venue. We can discuss both experiences in the same conversation.